Business Plan

Looking at magazine print prices, I found this website that gives you options to select to printing options and then generates a price based on factors such as colour or black and white print, page size and amount, paper quality and finish.

  
From the choices that I selected, to have 1000 copies printed would cost £1,527 which would mean the cost individually would be roughly £1.53, I think this would be quite expensive for an individual retail price. This cost is for 1000 copies with 48 pages including the cover and back, if this magazine was monthly and we needed this amount of money to cover just the printing costs we would need to have advertising income of at least £1,600 just to cover the cost of print, before considering the payment to designers and people processing the customer data for the add's. 


Studio rent
I started doing a general web search for studio rent in Bristol and came across this 'gumtree' website and found this office space below for just £165 per month £38 a week.

I continued searching and found this perfect looking office space with a list of extra facilities included for £150 per month

So far considering monthly costs for print and office space rent if I was to select the second property and print 1000 magazine a month the cost would currently come to £1677 

next considering who would need to be employed, as the magazine will initially be printed by a private company staff wont be required for printing but two people may be required to proof read the document and final layout and check the first print to make sure that it is correct.

There will have to be someone who sets up a data base for customers details and processing the adverts, also some way of keeping track of any accompanying images that might be used in the adverts. Most company's that offer advertising services usually have two main ways for the customer to contact them either via phone or email, depending on how busy the phone is it could require several people to take control of it. the person/ people who answers the phone would have to be able to speak clearly and record clearly the information that the customer provides. 

The trade-it is a large paper that specializes in advertising of all sorts of things that are listed under categories within the paper and online and they originally started as just a paper so you would have to phone in to submit your advert and pay over the phone, however now the web is more popular they have a website where you can upload the advert and images yourself and you can select to publish it either just online for free if you keep it basic or there are a lot of options you can select to enhance the advert which you have to pay for including 'top ad' for £3.99 meaning that your ad stays at the top of searches where it is found. 

You can pay £10.99 to have it featured on the home page of the website.

you can then also have it printed in the trade-it paper for £3 as just text or £5 with a photo, it says that it is 'proven to generate over 8x more response!' 

There paper is local and regional and is seen by over 200,000 people per week, so this shows the scale of the business and just how wide spread it is. 

This below shows the price details for a possible advert, I made up some information and choose the section it would be published under and these are the options that I have for publishing, added extras to enhance it or continuing with the simple web ad for free.

Their Print audience is 50,000 a week [source] and the papers currently retail at £1.20 that would mean an income of 60,000
I would be aiming to keep the company local to start with and may need to investigate how many papers would be needed to start up, how well they will sell.